I speak TBM and FinOps, and I have worked the stack from the silicon up.

Moving AI from experimental capability to governed, sustainable infrastructure.

I research on the unit economics of computing: what a given technology truly costs to run and to produce, and who inside the business should carry that cost.

Articles

my analysis for the people who have to answer for what AI costs.

Helping Businesses Thrive Through Exceptional Branding and Website Solutions Tailored to Achieve Growth.
The Anti-Value of AI: Costing the Work That Produces Nothing
Combining Innovation, Strategy, and Expertise to Transform Your Brand with Impact Website Designs.
Decoding the Cost Genome of Agentic AI
Delivering Creative and Strategic Solutions to Elevate Your Brand and Drive Business Success.
Decoding the Token BOM of Enterprise AI